This new book might interest some of you.
You may find in on Amazon, etc, and on the publisher website:
http://eu.wiley.com/WileyCDA/
A hint: If you use the code VB237 at checkout on this website, you'll get a 20% discount within the next few months.
WIth my best
Philippe J. Maarek
Professeur à l'Université Paris Est - UPEC
Directeur du Centre d'Etudes Comparées en Communication Politique et Publique
(Ceccopop/Largotec - EA 4688)
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Campaign Communication and Political Marketing
Philippe J. Maarek
ISBN: 978-1-4443-3235-3
Paperback
288 pages
April 2011, Wiley-Blackwell
Review
“Philippe Maarek has provided an acute, insightful survey and compelling analysis of how political marketing has developed and the consequences this has had for election campaigning. This is an accessible, succinct and engaging read that provides a comprehensive overview of a field which, by definition, is always evolving.”
– Dominic Wring, Loughborough University
“Political marketing is at the heart of political campaigning. Philippe Maarek explains how to run such campaigns and how to get your message – if you dare to be a candidate – to the voters. Students interested in how to organize a political campaign will also find in this book some analytical and practical tools. Some lessons can certainly be drawn for how to improve the confidence between citizens and the political elites.”
– Guy Lachapelle, Concordia University
Product Description
Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.
• Offers comparative analyses of campaigns from country to country
• Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more
• Draws on a variety of intenational case studies including the campaigns of Barack Obama and Nicolas Sarkozy
• Analyses the impact of digital media and 24/7 news cycle on campaign conduct
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41 Rue du Colisee
75008 PARIS
FRANCE
E-Mail : maarek [ @ ] u-pec.fr
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